Why Strawel ?

"Strawel speak the language of beauty and strive to generate new inspiration for our customers."

Thomas Jaeggi
General Manager

Skin Care



Strawel International GmbH is a comprehensive enterprise with premium network which integrates the global beauty brand introduction, supply chain construction, brand promotion, physical stores with self-supporting chain, sales personnel training, and conversion of sales channels. Our company constructs a complete supply chain system from brand introduction, brand publicity and promotion, online and offline market coverage, and eventually to the retailers.

Our Philosophy

Kindness is at the heart
of everything we do

Since day one, Strawel has stood for being kind to skin. We are totally obsessed with excellent products that work in harmony with your body. We know there are tons of beauty options out there to choose from and it can be a bit overwhelming to understand what makes them all different. We hold ourselves responsible to offer a simpler solution. It is our hope that this makes choosing your beautycare products fuss-free and fun! We also understand there is a growing desire for a cleaner way of life – and that includes what you put on your skin. For you and for us.
We provide customers in Asia with high-quality products from renowned swiss producers. Our goal is to offer a one-stop shop for complete solutions: we always competently and reliably guide our customers from their initial request to the final product deliveries.
As a Swiss consulting company, we speak our buyers’ language. We stand for reliability, competence, quality and sustainability. With lean, cost-optimized processes, we are in a position to offer our services and high-quality products at attractive, competitive prices.
Your success is our success! Therefore, we do everything we can to ensure customer and supplier satisfaction – we can only succeed if we do so together! As a motivated team that has made their vision their career, we strive to meet even the most challenging needs to a high standard of quality. This is what makes us stand out amongst our competitors.
Efficiency and quality are the basis of our actions. This means that we minimize the impact on people and the environment and guarantee to comply with the newest guidelines and standards. Our flexibility and competence ensure that we meet increasing requirements to quality and also mean that we are able to offer customized solutions.

Female population


What's yourperfect skinsolutions

"Discover your beauty routine"


Strawel has a long term business relationship with many swiss companies which we bridged successful to Asia.
Mila d'Opiz
Derma Science
Vita Healthcare


Strawel International