Why Strawel ?

"As a leading Distributor for Consumer Goods in China's Beauty Market, we speak the language of cosmetic science and strive to generate new inspiration for our customers."

Thomas Jaeggi
General Manager

Skin Care



Strawel Group distributes soothing, protective and highly effective skincare products for people of all ages. To promote the natural beauty of every single human being is our goal. Our products are high quality and mainly made from natural ingredients. These support and promote the body's own protective system of the organism and the skin. With our brands, it is possible to prevent premature skin aging and to reduce the formation of wrinkles of all kinds.

Our Philosophy

Kindness is at the heart
of everything we do

Since day one, Strawel Group has stood for being kind to skin. We are totally obsessed with excellent products that work in harmony with your body. We know there are tons of beauty options out there to choose from and it can be a bit overwhelming to understand what makes them all different. We hold ourselves responsible to offer a simpler solution. It is our hope that this makes choosing your beautycare products fuss-free and fun! We also understand there is a growing desire for a cleaner way of life – and that includes what you put on your skin. For you and for us.
We provide customers in China with high-quality products from renowned international producers. Our goal is to offer a one-stop shop for complete solutions: we always competently and reliably guide our customers from their initial request to the final product deliveries.
As a Swiss and international trading company, we speak our buyers’ language. We stand for reliability, competence, quality and sustainability. With lean, cost-optimized processes, we are in a position to offer our services and high-quality products at attractive, competitive prices.
Your success is our success! Therefore, we do everything we can to ensure customer and supplier satisfaction – we can only succeed if we do so together! As a motivated team that has made their vision their career, we strive to meet even the most challenging needs to a high standard of quality. This is what makes us stand out amongst our competitors.
Efficiency and quality are the basis of our actions. This means that we minimize the impact on people and the environment and guarantee to comply with the newest guidelines and standards. Our flexibility and competence ensure that we meet increasing requirements to quality and also mean that we are able to offer customized solutions.

Female population


What's yourperfect skinsolutions

"Discover your beauty routine"

What Clients Say About Us

Thank you for your interest in our beauty products. We try our very best to get natural products that are top of the class for performance. We hope you try and are as delighted with our products as many of our customers are! We've compiled a sampling of reviews for a number of our products from customers, bloggers and spa's. All have used our products and voluntarily sent us their feedback.


Strawel Group has a long term business relationship with many international companies and enable brands
in their portfolio to connect to customers and consumers in the local markets.
Mila d'Opiz
Derma Science
Vita Healthcare


Strawel Group

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