Strawel Group is specialized in distribution of beauty products. Since 2008 we provide full service of sales, in-/export, marketing, distribution and retail on the market.

We cover several categories of beauty business (make up, skincare, fragrances, natural products ) and our partners are reputable international companies with life-long tradition. We work closely together with our partners and implement unique philosophy and strategy of each brand. This is the key of our success.


Strawel Group offers complete and comprehensive business solutions for our partners of whome most are global market leaders in their categories. Our companies respect each brand's philiosophy and follow their strategy. Our role is to raise brand awareness and actively engage in brand advocacy.

We offer cluster model to our partners with one point of contact, resulting in cost effectiveness, simplicity, fund saving operations and smart stock management. We deliver a total Go to market solution at minimum effort for our partners.

We cooperate with well known international, selective as well as drugstore and local chains, beauty and hair care salons in local markets. We operate in retail business through our own onlineshops and boutiques.

Long-term and successful relationships with partners and retailers as well as investment into education of committed and proactive employees, trainers and sales personnel have brought us a leading position on the market.


Strawel Group has a long term business relationship with many international companies and enable brands in their portfolio to connect to customers and consumers in the local markets.

Most of the brands in our portfolio are world renowned and have strong market value, high brand awareness and retailers desire to have them in their assortment.

Our company and our business partners are aligning the business strategy in order to successfully launch, position, revitalize, track and manage brands in order to enable them to reach significant value and great impact for all included parties: producer, distributer, customer and consumer.


Strawel Group

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